There is a tradition saying of “Sell in May and go away, come back in September on St Leger’s Day”. Apparently, this is an incorrect saying. Please refer to the chart on page one, September is the worst of all months. Some even said US stocks will crash every October, for the past 100 years only happened thrice. Anyway, September is the worst.
Investors better refer to AI than listen to rumors, when you have any questions, please ask the AI to supply relevant information and you can study on your own.
The writer has a standpoint not yet referred by AI, why September falls every year? It is because of the product introduction of AAPL, it may not be 100% due to it, but really is a factor we cannot neglect. In the last decade, people were so hot on Apple i-phones, that they surged to buy the new i-phone every September, no matter young or old people once were very hot. However, the atmosphere is cooled down now. For
That which has been is what will be,
That which is done is what will be done,
And there is nothing new under the sun.
(From new King James version of the Bible, Ecclesiastes 1:9)
Mind the focus is that “There is nothing new under the sun”.
In the past, every year the APPL i-phone would launch out new functions and made people surprised, but now is already i-phone 17. People would not be surprised by any new function again, instead they would say an i-phone can be used for 3 to 5 years and no need to be replaced yearly. So every September the production introduction can hardly shocked end-users and thus the price of APPL fell.
Once APPL was the King of Kings and ranked number one the market capitalization for years, now already overtook by NVDA and MSFT. Its glamour has been replaced.
In 2025, we had a golden pit in April, and thus very hard to have another golden pit in September, therefore when a greater drop occurs, people surely will buy in or else they would miss the chance. It is a matter of fact that not every investors dared to buy in on April 7th 2025 for they wished to buy in at a lower level, they believed the market will continue to drop. Even later the market rebounded, they found it was too high and still would like to wait to buy at a lower level no matter in May, June or July. But after NASDAQ made 18 record highs this year, people can hardly bear and wait and started to buy, so when it falls, they afraid of a crash.
The stock market could not go up straightly, or go down straightly either. The financial market is like this. Why people are so afraid of a crash? Why some others took chance to buy at low when adjustment occurs? It is due to the EQ of trading. People can do a copy trade easily, but cannot copy the psychological state of Warren Buffet or Cathy Wood. It is easy to follow what they are buying but hard to follow their EQ. Anyway, when you know the reason why they bought PLTR, TEM, NVDA, TSM and TSLA, you will take chance to buy at low. As I have said the buying period of 2025 is from March to August (6 months). Then should lock up those stocks till Mars Landing in 2030 and start from ground zero in Sep 2025.